SAP
Digital Experience Designer, SAP.com, Digital Experiences Design and Development marketing group
Created visual, responsive, scalable digital user experiences. Developed visual design, mockups, prototypes, and deliverables with design systems. Collected competitive research for best practices and trends. Collaborated with cross-functional team and provided iterations. Designed Customer Experience Map intranet tool and Persona presentation. Managed a UX Advocate program from concept to execution to promote UX best practices and corporate goals.
SAP Insights
Play the video to see the improved user experience that enabled migrating content to the primary site enhancing the users journey.
“There isn’t a heart emoji big enough for this design work. It’s so good.”
End-to-end user and visual process
Design Thinking Workshop
SAP Employee Networking Groups
Founded California Connections Networking group for Catalyst Alumni (program for high performing employees). Co-Lead SAP Business Women’s Network (BWN) San Ramon Chapter. Increased membership, events, volunteer opportunities, visibility, and employee connections. Produced newsletters, event communications, Microsoft SharePoint sites, flyers, and execute event materials and promotions. 2022 BWN Chapter of-the-year finalist.
“You have helped, inspired and created so many ideas and connections. You are a true leader …”
— Alma Alejandrino, Senior Operations Specialist, SAP SuccessFactors
“You're always the first to raise your hand no matter what the topic is, and always willing to help others… You make an impact in everything you touch… an incredible partner to work along side…”
— Kritsina Dullinger, Global Program Manager, SAP Concur
“Your tireless dedication and unwavering commitment have been a true inspiration to us all. Your ability to navigate complex situations with grace and ease is truly admirable. Your contributions have made a significant impact on the success of the group…”
— Mordechai Moshin, Intelligent Enterprise Architect, SAP
SAP Business Women’s Network San Ramon Chapter 2022 achievements
SAP SuccessFactors
Interactive Creative Art Director, Digital Marketing Web
Manage, design, and maintain creative projects and resources for the marketing and event sites. Support the marketing team with a wide variety of print and digital assets. Ensure brand guidelines (Brand Ambassador) and work closely with development. Responsibilities include resource schedules / forecasting, project management, campaigns, landing pages, redesigns, rebranding, customer experience, visual design, user interaction (UI/UX), responsive designs, imagery selection, collateral, social media, banner ads, posters, merchandise, and event assets.
Web
Home Page
Responsive on-brand redesign
Collaborated with stakeholders and agency to update and refresh the entire websites look, feel, and user experience. Validated IT build components. Created content mock-ups, sourced and prepared imagery, and approved web pages. Achieved business goal in refreshing and aligning with brand and improving the user experience.
Product Pages
Product content
Collaborated with cross-functional team. Created mock-ups, sourced and prepared imagery, and approved web pages delivering best practices for the business goals and user journey.
Campaign
Registration and success page
Developed campaigns with stakeholder requests. Created mock-ups, sourced and prepared imagery, and approved web pages. Met campaign business goals and provided simple, effective user journey to complete registration and access content.
Landing Pages
Design systems
Consistent patterns, components, branding, and visual imagery direction throughout entire site achieving a strong brand and simplifying the user experience.
Event Site
Responsive updated designs
Collaborated with cross-functional teams from concept to execution. Provided mock-up versions, prepared images for content management system, and approved web pages. Updated look and feel for each events theme to align with the event branding creating a consistent user experience.
Event Landing Pages
Site map and page designs
Collaborated with cross-functional teams from concept to execution including mock-ups and iterations for approvals. Sourced and prepared imagery and validated site page builds. Content pages from registration, agenda, speakers, sponsors, location, travel, and faqs. Provided effective content and experience increasing customers attendance.
Marketing
Product Brochure
Collateral
Leveraged brand templates and imagery with customized content for customer facing product assets. Executed iterations with stakeholder approvals.
White Paper
Collateral
Utilized brand templates and imagery with customized content for customer facing marketing assets. Executed iterations with stakeholder approvals.
Infographic
Poster graphics
Designed marketing assets aligning with brand guidelines. Executed iterations with stakeholder approvals. Delivered and archived assets.
Flow Chart
Customer facing assets
Collaborated with stakeholders providing iterations. Simplified organizational data flow into straightforward product process.
One Sheet Data
Customer facing assets
Collaborated with stakeholders providing iterations. Designed raw content into on-brand, accessible, easy-to-read assets.
Email Graphics
Email banners and signatures
Designed graphics for branded email templates with custom content meeting tight timeframes.
Social Timeline Graphics
Facebook, Twitter, LinkedIn, Instagram, YouTube
Designed social timeline graphics. Collaborated with social media team providing iterations to ensure responsive display quality. Graphics designed for promotions and brand consistency and presence.
Social Feed Graphics
Facebook, Twitter, LinkedIn, Instagram
Designed social post graphics. Created on-brand deliverables, sourced images, and provided iterations to stakeholders with tight turnarounds. Graphics created for promotions and to encourage community engagement.
Event Backdrop
Large scale print backdrops
Designed on-brand event backdrops for on-site experiences. Collaborated with stakeholders, provided iterations, and delivered print ready assets.
Ads
Paid content Ads for digital and print
Created on-brand digital banner ads in multiple sizes and print ad paid campaigns. Collaborated with stakeholders and provided iterations within tight timelines.
Merchandise
Customer swag for events
Collaborated with cross-functional team providing brand approved merchandise from concept to deliverable with items such as t-shirts, luggage tags, phone card holder, poker chips, lanyards, and mugs.
Virtual Event
On24 live virtual and on-demand
Site map, wireframe, and mock-ups for virtual event platform. Designed event console and banners. Collaborated with cross-functional team providing iterations, image selection, and final deliverables.
“She is a highly trained professional and the ultimate brand steward…she offers solutions, and then helps requesters to implement those solutions….working together at SAP that I discovered how great she is. Even within a large organization like SAP, she stands out.”
— A. Stafford, Director, SAP SuccessFactors.com (Full recommendation on Linked In)